I have been so busy blogging elsewhere that I haven’t had a chance to update my own personal blog. There has been quite a bit of stuff in the business world and my personal world..I guess I can catch everyone up on the business front first. I haven’t really blogged about the business side because I had a few things up my sleeve that I didn’t want the world to know yet. So here it goes…I kind of figured out how our company will employ the social atmosphere that is encompassing the web. Most companies that are running social networks/communities feel autonomous in the sense that they do not acknowledge the other main players out in the field. Let me digress, FaceBook, MySpace, YouTube, Flickr, Twitter, JustinTV and our Skateboards.com Blog etc…now in realizing that our market was already embedded within these other communities, I decided to reach out and exist where they exist with the intent of luring them back to our network to participate. When you go to www.skateboards.com you will see badges for our FaceBook, MySpace, YouTube, Flickr, Twitter, JustinTV and our Skateboards.com Blog . In addition we are also streaming a LIVE TV channel for Skateboards.com TV through JustinTV. All of these components have helped elevate our social inbound traffic by bringing awareness of Skateboards.com to the masses. But…just having the profile is one thing the real trick is how you syndicate the content between the different sites…that is my secret and if you want to know we can discuss over the phone when you write a check to invest! After orchestrating the social attack we began to develop content and promote it through the various channels I have listed above. Our first LIVE Skateboards.com TV event was Black Tide courtesy of Total Assault and Interscope records. Skateboards.com TV, Sam Diggs, DK, Menace, Fringe and Zane made our way to the Shoreline Amphitheatre which was hosting the Mayhem Festival. We coordinated with the powers that be and linked up to interview the young metal band known as Black Tide.
These guys are on fire and will be huge soon…did we mention that they are going to be playing with Motley Crue in Japan????Here are some pics of the days events…
Being that I do radio on 102.5 KDON, we have access to artists as they come through. One in particular we got to interview for Skateboards.com TV was HardNox out of Concord California representing Universal/Blackground records.
These guys are off the hook, they busted out their smash “She’d Rather be with the DJ”
acapella for the viewers and now we actually sponsor them through our brands Santa Cruz Skate Shop and Fringe Clothing.
Skateboards.com TV didn’t stop there, we then negotiated an X-Games 14 appearance with future partners SponsorHouse.com. For two straight days we streamed LIVE from X-Games 14 out of the SponsorHouse.com booth, with a direct view of the Vert Ramp and tens of thousands of X-Game fanatics. Skateboards.com TV commanded the LIVE stream with thousands of viewers watching and chatting with
SponsorHouse athletes Ducky, Ruben and X-Games Silver Medalist Jeremy McGrath who was kind enough to give us a short interview and sign hundreds of autographs for waiting fans. Needless to say we were able to gather a larger viewership due to our social quadrangle of promotion by interlinking all of our social exposures and broadcasting through Skateboards.com TV, JustinTV and SponsorHouse.com. Here are a few pics from the X-Games 14 scene
On a personal note, our newest son Carter is getting so big he turned 7 months old and has been the highlight of our lives lately. He seems to be learning things daily, like how to reach out when we want to pick him up and orchestrating getting his nene into his mouth on his own. My older son Zane is working hard at Santa Cruz Skate Shop making his old man proud as I now know he is cut from the same cloth and can handle the business when he gets old enough. My Oldest, Autumn just recently performed in front of a packed house at the Seattle SuperDome. My Kids make me so proud…
On a more serious note, my father, my biggest supporter has been in ICU for about two weeks now fighting for his life…if you have ever watched a loved one go through this it is really humbling and life changing. I love you Dad!
