frank shamrock Archive

Santa Cruzan Danny Keith and his Bold Mission to Combat Hunger Some would say he’s “very Santa Cruz.” But he’s also very cool and boy, is he eager to get kids to know about hunger — and how they can combat it. Meet Danny Keith, a Northern California guy hungry to make a change. Keith, who lives and [...] […]

I have faith in the world again. Last night I was awarded a NEXTie award with three other amazing people Enrico Ramirez-Ruiz, Reyna Ruiz and Marina Sousa held at the old Wrigleys Gum Factory…yes they use to make gum in Santa Cruz. My wife and I arrived to find the venue artfully decorated and definitely 1st class, [...] […]

In the first awards ceremony of its kind, Santa Cruz Next honors Danny Keith, Marina Sousa, Reyna Ruiz and Enrico Ramirez-Ruiz  for their standout creative efforts. Somebody once said, “What you focus on grows,” to which I immediately wondered: “Well, what am I focusing on … internally … and how is that growing—manifesting—on the outside?” [...] […]

If you didn’t get one of these super comfy Sherpa lined sweatshirts then now is the time to hook yourself or someone who deserves it up! Available in Mens, Womens and Youth…This weekend only at Santa Cruz Skate and Surf Shop and also online exclusively to our customers! Do it up!!! These are normal price [...] […]

In case you couldn’t go….but still wanted to see what you missed…. We will be streaming it LIVE from the Hippodrome in Monterey as SC Family Sam Diggedy and crew rip the roof off and make this the biggest party of the year…join Showbiz, RickyDanny, Shakes, Luke Rockhold and more as we wish Sam Diggedy a [...] […]

Sam “Diggedy” of The Morning Madhouse 102.5 KDON and SC Brand Family member is having a birthday…and if you miss this one you will be regretting it for years to come. The OFFICIAL BIRTHDAY PARTY at the Hippodrome in Monterey…Check the Flyer and listen up to find out details so you can get on the [...] […]

I’ve never been entirely I’ve never been entirely convinced that licensing a personality bears any impact on the quality of a game, though it does serve to drive the price up a bit. I’ve surfed the pavements in my time, but I’m not exactly a Mike Vallely follower. So does it make any difference to the skating [...] […]

Don’t worry, Mike Anderson’s eye is healed now. He’ll be able to watch himself in the 3-D video, “Krook3d” just fine. Krooked skateboards, home of Mark Gonzales, Dan Drehobl, Bobby Worrest, Mike Anderson, Brad Cromer and Luke Croker has just released the first trailer for a new video they plan to put out this summer. Read Full [ […]

Skateboarders and rollerbladers finally got their day in the sun Saturday, christening a gleaming new 15,000-square-foot custom, concrete skate park, the first one to open in South Carolina. About 150 to 200 people from around the state came to Columbia’s Owens Field Skate Park for the opening, where, after years of struggle, skateboarders and rollerbl […]

Seeking to capitalize on the growing popularity of stand-up paddleboarding — think of an oversized surfboard powered with a long-handled paddle — Reno-Sparks entrepreneurs have launched two paddleboard companies in the area in recent years. The companies, though small, are providing a boost to efforts to create a diversified manufacturing base for the region […]

photo: Recycled Surfboards Surfers have always been known to have a connection with nature, they’re one on one with the planet every time they take to the waves. And it comes as no surprise that many surfers also consider themselves environmentalists. One such conscious surfer in Cocoa Beach, FL has found a new way to keep [...] […]

SAN DIEGO, Calif. – Growing up in Colorado and living here all my life, I’ve never really had the opportunity to get on a surfboard. I’ve always wanted to give it a try, but I haven’t had the luxury of spending enough time on the ocean… until now. It’s our last story on the road to [...] […]

Following our report on Friday of a missing snowboarder; the young man has now been found safe and well. The 21 year old man from Paris was snowboarding in Champagny en Vanoise when he became lost. With evening drawing in, he called the rescue services for help. However, they were unable to locate him and a [...] […]

OLYMPIC NATIONAL PARK — The Poma lift is back in business atop Hurricane Ridge. Skiers and snowboarders can access the north slope lift for the first time in two years when the Ridge opens today. Hurricane Ridge Ski and Snowboard School head Lori Lynn Gray said the opening will be available to advanced skiers and snowboarders only. “There’s […]

Ian Lawson, seen here doing a Lien air, which is a front hand grab behind the heel, was snowboarding on the Snow Summit resort in Big Bear, California. A beautiful day in these local Southern California mountains provided the perfect scenery for this advanced move. Thanks to the sunny weather and fresh snow from the previous [...] […]