Do you feel like you are trapped in a bubble? At Chamber luncheons do you find people asking you what you blog about? OK so maybe you can and do have a blog, does it show up with proper SEO? I got it, your the only business not using Facebook Fan Pages or cannot figure out how to get more fans?
Those are ridiculous questions, but you may have one or all of the above actually happening. If you don’t have a blog, use an SEO person or understand how to acquire and engage your customers then I highly recommend signing up for one of the below 3 hour intimate hands on classes. If you sign up for all three then you will get a discount of $150 off total price. $250 per class but if you sign up for all three, WebWorx Santa Cruz will graduate your online presence for $600.
Only 16 spaces per class, bring your laptop wireless access will be available and lets elevate your business. Below are the classes in order by date. Hope to see you there! All classes located Cruzio Internet 877 Cedar Street, Suite 150, Santa Cruz CA 95060
WordPress Basics – April 28, 2011 6-9pm
$250 per person
This is a small Hands-On Workshop with a personal approach to learning, led by two experienced instructors to help you through every step of this 3 hour workshop. Gain the skills necessary to confidently manage your free WordPress website hosted on our Web Worx Santa Cruz website for 6 months. All ready have your own WordPress site? Great, we can show you how to manage WordPress using your existing site!
With an overview of each section of the WordPress administration area, you will learn how to create new posts and pages. How to install, use and update plug ins and themes. How to set-up a simple contact page form. How to do a WordPress update. How to add Images, Video, Audio, PDF’s and much more!
You will also receive access to the Web Worx Santa Cruz community area, where you can locate and interact with other attendees and have access to our Student Support Area, where you can download class source files.
After your free 6 months are up, you are also eligible to receive half off of a year’s worth of web hosting (a $30 value) with GiveMeAPing.com, your local, low cost web hosts. Taking your newly built WordPress site to your URL of choice is then a snap!
Christopher Burbridge – WordPress Code Craftsman
Web Worx Director
Todd Schafer – Branding Specialist, Web Designer/Developer- Schafer Design
Search Engine Optimization – May 12, 2011 6-9pm
$250 per person
Learn how to make your website a magnet for those hunting for your products or services online.
SEO cannot bring you the customers you need without the right keywords to target. So we’ll begin by compiling a list of keywords to target that will bring you the most bang for the buck. We’ll research what works and doesn’t work for your competitors and leverage off their successes and failures. We’ll also look for hidden gems that you might not have thought about but that can bring you the results to take to the bank.
Next we’ll learn how to create a powerful site architecture that keeps the Googlebot from banging into walls. Google is trying to determine what your site is all about so it can return the most relevant results. Learn how to structure your site with clear signals for Google to follow and that will assure you rank for keywords that matter.
Then we’ll polish your website’s content, meta tags and urls so they shine. Learn everything you need to know to make your copy, keywords, meta tags and urls stand out to a “blind” search engine so there’s no doubt in Google’s mind who you are, what you do, what you sell, and that you deserve to be #1.
Then finally we’ll move on to the most important piece. You’ll learn how to send the search engines screaming your way with off-site optimization. Learn what you need to do long-term to get your site to climb and to keep it at the top once it gets there.
Demonstrations will be given in WordPress, but this material applies to every website, no matter which platform you use. All will benefit!
Facebook for Business – May 19, 2011 6-9pm
$250 per person
Learn how to use Facebook to put your business out where the masses are and attract attention for your products and services.
Social media is not just a social past time. Come learn how to harness the power of Facebook Business pages with this hands on course we walk you through understanding your business social presence and determining your goal. Is it about fans, more activity on your blog, increased sales or awareness?
The basics will be covered for uploading images, videos, links, questions and there always popular status update. Learn how to use your Facebook Fanpage to interact with your customers, listen to what they want and deliver it to them. The second Internet is upon us and it will be known as the Social Internet.
Mobile platforms will be discussed on how to engage your fan as well. Conflict on your Facebook wall, we can teach you how to deal with that head on.
Understand the practice of blog integration and how to complete the circle driving customers back to your message and eventually create a sale.
You will learn how to use the analytics for Facebook to determine how your posts are received, how many fans you add or lose and where they live. You want to expose your business only to the people that are interested in hearing about it? Facebook targeted advertising can facilitate that, learn how to target geographical areas, interests, age and more when running ad campaigns.
Social applications to be discussed, Facebook profile, Facebook fan pages, Twitter, Networked Blogs, RSS Graffiti, OGP and Facebook API’s.
Danny Keith – Social Entrepreneur – Jack Wagon Agency
Assistant Instructor – Web Worx Director
Todd Schafer – Branding Specialist, Web Designer/Developer - Schafer Design