Danny Keith » SC Brand

SC and Whagaa pioneer and launch GPS Skateboard Park Locator App

dk — Thu, 18 Dec 2008 21:07:09 +0000

Just when you thought it was safe to own an iPhone or iPod Touch, Whagaa and Santa Cruz Skate Shop hook up and bring you GoLearn Skateboarding. By utilizing the GPS on the iPhone we are able to provide skate park destinations up to 100 mile radius of your physical location…not on WiFi or 3G, not a problem as you can search by Zipcode and still get the same return of skate parks as if you were connected. This app works for both the iPhone and the iPod Touch and should be part of any skaters arsenal of secret tricks…especially when you are out of town for the holidays and really want to skate. I get so excited about the Skatepark Locator I forget we also packed GoLearn Skateboarding with over 45 HD filmed instructional trick tip videos and skateboard mechanic tips. What more could you ask for? Well..buy the app and hang on because we are already filming new skaters in new locations that will be constantly sent out in updates along with world wide skatepark locations. Below are a few screen shots of GoLearn Skateboarding

Here is the Press Release:

December 18, 2008 11:00 AM Eastern Time

Whagaa Software Inc. and Santa Cruz Skate Shop Deliver First Instructional and GPS Enabled Mobile Skateboarding App

SCOTTS VALLEY, Calif.–(BUSINESS WIRE)–Whagaa Software Inc., developer of instructional applications for mobile devices and the developer of the iMIP (Interactive Mobile Instructional Platform), today announced the release of the GoLearn Skateboarding app for iPhone and iPod Touch.

With GoLearn Skateboarding, enthusiasts can learn different tricks, discover new skate parks, and rock out to their favorite tunes – all from the same device. This revolutionary app leverages GPS and identifies high-rated locations in close proximity to the skateboarder.

GoLearn Skateboarding is perfect for all skateboard levels, from beginning to expert. Skateboarders can learn tricks from experts, how to select the right board, proper safety, and repair and maintenance. Even the most advanced skateboarder will find the techniques useful and the “Skate Park Locator” invaluable when traveling to find new locations.

GoLearn Skateboarding includes the following features:

Introduction
Tips and Tricks
Skateboard Mechanic
Skate Park Locator
Over 45 high definition videos with slow motion, multiple angles and detailed instruction.

“Our perception of what the skateboarder needs as functionality comes from a lifetime of involvement. Skaters want to see different tricks performed by different people in different places. By providing an intimate discussion of how to re-thread a truck axle or watching Josh Mattson walk you through doing a Miller Flip, it’s as if we are speaking directly to the skater. Couple that with a GPS-driven Skate Park Locator for the traveling skater and the GoLearn Skateboarding application is unparalled in today’s market. Our partnership with Whagaa is an exciting one allowing us to transform our vision of Action Sport applications into reality,” comments Danny Keith, CEO of Santa Cruz Skate Shop.

This release of GoLearn Skateboarding is just the first of many new and exciting applications that will be brought to market via the partnership of Whagaa and Santa Cruz Skate Shop.

GoLearn Skateboarding leverages Whagaa’s iMIP, which accelerates the delivery of content rich applications to the iPhone platform.

“There is no other platform on the market today that can take rich instructional content from VHS, DVD, or the Internet and accelerate the development of mobile apps, such as Apple iPhone apps. Whagaa believes that GoLearn Skateboarding is unique because it leverages the combination of instructional content, SQL database capabilities, Internet access, and GPS to enhance the user experience beyond simply replaying video content. These technologies come together to provide a slick solution that resides on the same device that skateboarders use to listen to their favorite tunes. We are extremely excited by both the launch of GoLearn Skateboarding as well as the future potential of similar applications from our partnership with Santa Cruz Skate Shop,” comments Erik Florio, CEO/Founder of Whagaa.

Whagaa Software, Inc.

Founded in 2002, Whagaa empowers traditional content providers by providing an accelerated approach to leverage their instructional content on smart mobile computing platforms. Whagaa delivers a rapid, innovative application development platform that accelerates the combination of traditional content such as database, GPS, video and web-enabled content, and social networking, with a unique, stylized platform to enhance and enrich the user experience in a mobile environment. Traditional content providers are invited to partner with Whagaa to easily and effectively leverage their content for the Apple iPhone and iPod Touch and to enrich their content into an interactive application. Consumers can benefit from having at their fingertips rich instructional content for all aspects of life such as fitness, sports, cooking and “do it yourself” instructional content, historical data and tracking and all the other applicable iPhone functionality that is contextually relevant. Whagaa’s iMIP’s platform and methodologies provide a faster, cheaper method to market and an improved user experience for the consumer.

Santa Cruz Skate Shop

A subsidiary of Santa Cruz Surf Shop Inc., founded in 1993, the company embodies Action Sports from the core. The headquarters in Santa Cruz California (birth place of Skateboarding and Surfing) enables a direct relationship with athletes, consumers, retail, wholesale and technology. Our proximity to Silicon Valley initiated the first break into technology in 1998 through web and ecommerce. By successfully launching Skateboards.com and Surfboards.com and with the eventual merging of social communities, we established ourselves as experts online. We created brands Live Oak Skateboards, Four Play Wheels, FRINGE and SC Brand all with multiple revenue channels. While maintaining a direct link to its customer base, we continue our presence in Action Sports with two retail stores Santa Cruz Surf Shop, Santa Cruz Skate Shop, athlete management, brand development, guerilla marketing and bleeding edge technology. Fifteen years later we have a firm grasp of branding, technology and are at the forefront of Action Sports.

Contacts

Whagaa Software, Inc.
Kamala Florio, 831-438-3222
kamalaflorio@whagaa.com
or
Santa Cruz Skate Shop
Danny Keith, 831-621-3016
dk@scbrand.com
www.scbrand.com

Permalink: http://www.businesswire.com/news/home/20081218005328/en

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SC Brand breaks into MMA with Luke Rockhold

dk — Tue, 25 Nov 2008 21:03:00 +0000

The SC Brand makes it debut into MMA this last Friday on the back of Luke Rockhold at Strike Force Destruction . Luke Rockhold, known for his Jujitsu and ground and pound was matched with Nik Theotikos for Friday’s first televised HDNET Strike Force Destruction fight of the night. As usual Sam Diggs and Ricky Danny were ringside with media passes to check out the nights event. This one was much more important as Ricky Danny’s SC Brand was represented by Luke Rockhold proudly displaying his hometown pride.

The crowd had hints of SC Boys in the air as catcalls from around the arena busted out when Luke was introduced into the ring. Being this was Luke’s first televised fight on HDNET bragging rights were on the line. Once the fight started it was apparent that Luke’s fight name should be “Cool Hand Luke” because it was only a matter of minutes before the SC Local began his ground and pound 2 minutes into the fight

with an eventual submission with rear naked choke.

Sam and I were yelling like crazy as was the pockets of SC boy’s in the crowd when Luke jumped up and claimed his victory.

Here is a post fight interview with Luke Rockhold

Overall super stoked for Luke Rockhold and looking forward to seeing him destroy future opponents in MMA and a proud member of the SC Family.

Flea Markets and Counterfeiters SUCK!

dk — Sun, 19 Oct 2008 22:39:18 +0000

We are moving our main Santa Cruz Skate Shop store to a new location (912 41st Ave) this month so I have been more than busy painting, destroying and making pretty…if you catch my drift. One of my recent employees catches me getting a third coffee for the day and hands me a business card.

“Hey man, I know how pissed you get when people tell you this, but this guys is knocking of the SC Brand at the Santa Cruz Flea Market”. Now…I have never been a fan of Flea Markets for this exact reason, I mean why can’t the people that run these things see the counterfeiting and bootlegging that is going on? I know I cannot expect people to know all the brands, but when someone is knocking off NFL and MLB team product, it doesn’t take a genius to see that. I digress, this is Tuesday when I get wind of what is going on, and mind you I actually have the guys card so I could call him or go visit….such a hard temptation to resist. So I go about my week, all the while this is on my mind of me getting to confront the person knocking off the SC Brand . Some of my friends are psyched to go with me down to the Santa Cruz Flea Market until I tell them I am rolling at 7am, I don’t blame them. Having done this a few times at our local flea market, I knew the earlier the better. I get to the Flea and find easy parking, but people are all setup and ready to go…it was going to be a nice day. I pay my $1.50 to get in and didn’t need to walk but 100 feet and there was my culprit. Not only was he knocking my stuff off but he was occupying a prime location for traffic.

If you notice in the pic, we are in good company with the other premium brands that are listed there. No Fear, Metal Mulisha, Volcom, Santa Cruz Skateboards, Nor Cal not to mention the NFL, NBA, MLB items and tons of Mainstream Brands. I have to admit when I walk up on counterfeiters I look at them as competition without boundaries, they must be shut down. Companies work hard to establish their brands through trademarking, marketing, production and distribution to represent the vision and the image companies want portrayed. Some guy that can buy a die cut sticker machine can pay as little as $15 for a spot at the Santa Cruz Flea Market without regulation and profit from others hard work. I start taking a couple pictures of the booth at this point to document before I make him take it down. He observes me taking pictures and proceeds to ask me what I am doing. I let him know that he is counterfeiting a trademarked brand.

and I am going to the Flea Market Management. I call the Sheriff’s and I am informed that it is a civil matter so they are not responding, AWESOME! Management and I walk over to the booth where now the SC Brand items are removed from the banner (see circles on banner).

By this point one of my business partners has shown up with is iPhone to take pictures as well for other brands. Management and the owner are discussing a few things saying he took it down and that someone gave him the sticker to make…now based on how the items were displayed it appears to me that he is marketing the fact that he is selling these items on a regular basis. Now as we try to take pictures, dude starts getting upset and demands we stop taking pictures, Flea Market management also demands that we stop taking pictures. So let me get this straight, my companies brand is being counterfeited along with other major brands, the Sheriff’s won’t respond and now I cannot document the fact. Wow…I think I am doing it all wrong. Why doesn’t everyone open a Flea Market business that has no documentation (if you notice all transactions at least at the Santa Cruz Flea Market are CASH ONLY) of your payment to be there, I am sure everyone is paying there taxes as well. After it all is said and done our stuff is not for sale at the Flea Market and we would give the same deal at one of stores if we were. What ever happened to the local flea market of people selling the items they had no use for anymore and the farmers market? Not the one of today where people are selling fake Nike’s and counterfeited porn. If the people that run Flea Markets happen to read this, bring back the Flea Market of yesterday and rid yourselves of poaching low lives.