the 404 Podcast Archive

Santa Cruzan Danny Keith and his Bold Mission to Combat Hunger Some would say he’s “very Santa Cruz.” But he’s also very cool and boy, is he eager to get kids to know about hunger — and how they can combat it. Meet Danny Keith, a Northern California guy hungry to make a change. Keith, who lives and [...] […]

I have faith in the world again. Last night I was awarded a NEXTie award with three other amazing people Enrico Ramirez-Ruiz, Reyna Ruiz and Marina Sousa held at the old Wrigleys Gum Factory…yes they use to make gum in Santa Cruz. My wife and I arrived to find the venue artfully decorated and definitely 1st class, [...] […]

In the first awards ceremony of its kind, Santa Cruz Next honors Danny Keith, Marina Sousa, Reyna Ruiz and Enrico Ramirez-Ruiz  for their standout creative efforts. Somebody once said, “What you focus on grows,” to which I immediately wondered: “Well, what am I focusing on … internally … and how is that growing—manifesting—on the outside?” [...] […]

If you didn’t get one of these super comfy Sherpa lined sweatshirts then now is the time to hook yourself or someone who deserves it up! Available in Mens, Womens and Youth…This weekend only at Santa Cruz Skate and Surf Shop and also online exclusively to our customers! Do it up!!! These are normal price [...] […]

In case you couldn’t go….but still wanted to see what you missed…. We will be streaming it LIVE from the Hippodrome in Monterey as SC Family Sam Diggedy and crew rip the roof off and make this the biggest party of the year…join Showbiz, RickyDanny, Shakes, Luke Rockhold and more as we wish Sam Diggedy a [...] […]

Sam “Diggedy” of The Morning Madhouse 102.5 KDON and SC Brand Family member is having a birthday…and if you miss this one you will be regretting it for years to come. The OFFICIAL BIRTHDAY PARTY at the Hippodrome in Monterey…Check the Flyer and listen up to find out details so you can get on the [...] […]

Tony Hawk says it’s time Watching Shaun White throw down in the men’s halfpipe in Vancouver, you had to wonder, for perhaps the gazillionth time: why isn’t skateboarding in the Summer Games? Lots of reasons, actually, all of them having to do with the International Olympic Committee’s politics and policies, but then there’s this […]

Like a tropical island amid an ominous ocean, a skate shop can be a safe haven. People don’t show up there merely to buy boards, shoes or other gear (though that’s what keeps Asheville’s two downtown skate shops afloat). The hot spot: Eric Hunt outside Push Skate shop, which is situated in the middle of Asheville’s [...] […]

I’ve never been entirely I’ve never been entirely convinced that licensing a personality bears any impact on the quality of a game, though it does serve to drive the price up a bit. I’ve surfed the pavements in my time, but I’m not exactly a Mike Vallely follower. So does it make any difference to the skating [...] […]

RON VALENCIANA / SPECIAL TO THE STAR-BULLETIN Honolulu Fire Department rescue specialists prepared their boat for departure yesterday from Shark’s Cove on the North Shore. HFD spokesman Capt. Terry Seelig said tiger sharks prevented rescue crews from entering the water to retrieve a body believed to be that of a missing surfer. Ocean safety officers [. […]

Organiser Grant Newby is looking forward to talking surfboards at the fourth annual Currumbin Fish Fry event. FISH will be frying this weekend at Currumbin Alley. The fourth annual Fish Fry would continue the revival of the Fish surfboard and would attract more than 1000 people on the day, organiser Grant Newby said. “It is a non-competitive, non-commercial […]

The best of the best high performance surfboards and equipment will be on display during the two-day exposition at the Sacred Craft Consumer Surfboard Expo in Ventura, Ca. These exhibitors will be vying for the acclaimed “Best of Show” award given to the manufacturer that is on the cutting edge of performance, design, and manufacturing [...] […]

DENVER – No matter the year, it seems like everything Seth Wescott touches turns to gold.// No, he isn’t portraying King Midas in a new stage show, and he certainly doesn’t have the Midas touch himself, although his snowboard might. In fact, Wescott is the only man to ever win Olympic Gold in his [...] […]

Jenny Jones, today’s top female Snowboard Slopestyle elims competitor, qualified with a whopping score of 96.33. Her run included three straight airs, two 3s and a backside 180 with a butt check. After her first run, she commented that the course was “so slow, it was embarrassing. It makes us look really bad.” Or, really good, [...] […]

For Immediate Release: WILLI’S AND THEIR ONLINE STORE, THEJIBSHOP.COM GET READY TO HOST THE FINALS TO THEIR “PACKED, STACKED AND JACKED” SERIES: Seven Springs Mountain Resort has been the setting of a series of five exciting and crowd pleasing ski and snowboard competitions which will wrap up next weekend (March 13th) with the fifth and final event [...] […]